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WordPress Divi UTM 應用

by | 7 月 9, 2022 | wordpress


Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in C:\inetpub\raintips\wp-content\themes\Divi\core\functions.php on line 1613

在電商的世界內，UTM是一個通用技巧，用來知道是透過那種管道進來的資訊，這些資訊可以用在廣告活動中，蒐集以及統計好UTM資訊，就可以知道要針對那一個管道(google or FB or YT or IG)要去多加強，加大廣告力度，或是修正內文，並且反覆修正、測試、驗證，這樣才可以達到最大效益。

1.Divi Insert Module form

2.建立欄位ID

3.將utm欄位隱藏起來

4.依序把UTM需要的欄位都建立好，下面畫面中的utm_開頭的都可以自建

5.產生 UTM URL

可以用下面這個工具

https://ga-dev-tools.web.app/campaign-url-builder/

https://rain.tips/?utm_source=newsletter&utm_medium=email&utm_campaign=home_view&utm_id=new_compaign&utm_term=test

參考資料